Sunday, October 17, 2004

Screamin' Jay Sells Jeans

Most advertisements for blue jeans are either moronically sexual -- e.g., a young, jeans-clad couple faces a herd of buffalo stampeding through the city -- or embarrassingly banal, e.g., people go for a hike or go fishing while wearing jeans! But I admit that my attention is always riveted when I see (or hear, more precisely) the new Levi's ad featuring the song "I Put A Spell On You" by Screamin' Jay Hawkins. The spot is mysterious, slightly creepy and slightly amusing at the same time, and even the fraction of the song heard is mesmerizing. Makes me want to add Jim Jarmusch's Stranger Than Paradise to the Netflix queue for a reviewing.

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